Retailing

Meeting the demands of the smarter consumer. It’s a buyer’s market…

IBM GLoBaL BusIness servIces Executive Summary Overview Consumers are transforming the retail environment by leveraging the latest tech- nologies to receive instant access to product details and price information. They are spending their money on merchandise and services they value most and stipulating how they want to interact with retailers. IBM surveyed more than 30,000 … Lees meer